Recently Ben Settle published a post about a random (unknown) 7 figure marketer who stole his email copy (read the actual post here) . We see this sort of thing happen on the internet time and time again. In fact, most “make money” or “opportunity” product launches include swipe files for their affiliates or ibo’s. Now I’m not against swipe files per say but I definitely don’t agree with intellectual property theft.
I understand there’s a certain lure to ‘copy and paste’ especially in the online marketing profession. But honestly, email marketing theft is one of those unwritten sins you definitely should avoid at all costs.
Here’s the reason.
Once upon a time in 90′s swiping copy might’ve been effective BUT TODAY it’s a totally different ball game. No one wants to see the same message 25-100 times over. That’s ridiculous! And whether you know it or not the online marketing industry is actually a close knit community keywords like 100% commissions or bootcamp are highly identifiable terms. So when you’re using swipe you’re not only stealing you’re basically doing your email marketing campaigns a huge disservice.
Why I feel so strongly about Ben’s message.
If you’re a publisher at any level whether it’s online or off then you understand that WORDS both written and spoken carry extraordinary value. Historically speaking words start and end wars, revolutionize governments, inspire movements, and save lives. Today the words we use to market our lives or business online have become literal assets, sort of the bridge between a prospect and customer. Basically, it’s not something anyone should take lightly.
Developing Your Personal Email Marketing Voice
Believe it or not – communicating is a natural innate human function. Since the dawn of time people have found their own unique ways to communicate from drawing pictures on walls to creating dialects of already existing languages, and even creating a special childhood language so your parents don’t understand what you’re talking about. Suffice it to say creating your own communication style is NOT impossible. Furthermore, in my experience unless your Nike or Coca-Cola and can fund huge media buys your probably better suited using your PERSONAL STYLE rather than participating in the endless mediocrity of online marketing noise. Trust me being yourself will pay you better, and that’s not some sort of idealistic concept it’s actually true.
Over the past few years I’ve actually had a few of my personally written words stolen. Some people have even gone as far as stealing social media bios which is absurd (but it happened). Crazy right? Honestly, there’s no need for all that silliness.
Has someone ever stolen your content before? If so, please share it with us. If not, simply let us know what you think about the entire email marketing theft subject. As always we enjoy and appreciate your input!